The Show Must Go On!: Innovation: Advertising As Proof of Entry

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The Show Must Go On!

Wednesday, February 01, 2006

Innovation: Advertising As Proof of Entry

How many times have been to bar where they stamp your hand at the door? Now look at this.

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"Door staff at clubs and nightclubs across the United Kingdom used these specially designed stamps on Friday night. (Usually, they're used as proof that you've paid to enter the club.) The person would then wake up on Saturday morning and be reminded of the free CD offer in Saturday morning's Guardian newspaper." An Epica finalist for media innovation.

Hats off to the sheer brilliance!

Source: Adrants.com

posted by Lawrence Yash Lee @ Wednesday, February 01, 2006

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